Gem Hannan
Intuitive problem solver and creative thinker — demonstrated success in delivering ground-breaking projects and empowering others to thrive in their work.
Skills
Content & Marketing
- Campaign & Feature Launches
- Go-to-Market Strategy
- Copywriting
- Brand Storytelling
- Social Media Design
- Content Scheduling
- CRM + Support Hub Content
- Email Marketing
- Marketing Automations
- SEO + SEM
- PR Writing + Outreach
Web Design
- CMS
- Wordpress
- Elementor
- Shopify
- HTML + CSS
- UI/UX Copywriting
- Wireframing
- Lofi Design
- SEO
- Domain Management
- Performance Optimisation
- QA Testing
- Review Processes
Program Competencies
- Adobe PS
- Adobe XD
- Canva
- Capcut
- Hubspot CRM
- Mailchimp
- Zapier
- Zendesk
- Hootsuite
- Semrush
- Meta Business Suite
- Meta Events Manager
Professional
- Internal Comms
- Project Management
- Stakeholder Management
- Product Research
- Competitor Analysis
- Grant Applications
- Award Applications
Education
University of Melbourne (2015-2017)
- Bachelor of Arts (Honors) English & Theatre Studies Creative Writing Shakespeare Scholarship 2016
Work History
Digital Content SpecialistKinetic IT
Leading Kinetic IT's shift to strategic, account-based content marketing — creating opportunities, enhancing customer relationships and driving growth.
- Developing and executing content strategies to strengthen brand authority and nurture MQLs
- Supporting Marketing Directors with targeted content tactics for 1:1 and 1:Few ABM programs
- Working with Campaign and Brand Specialists to generate end-to-end campaigns
- Delivering multi-channel content — including socials, LinkedIn ads, blogs and sales collateral
- Leading SEO and web content modernisation, managing external agency relationship
- Collaborating with account directors and IT experts to craft detailed case studies
- Amplifying partnership, sponsorship, and DEI community initiatives
Web Designer (Contract)Avivo Australia
Contracted to deliver a new website for Avivo Elite Tutoring using Wordpress CMS.
- Defining and delivering website, SEO & SEM strategy to engage current and potential clients
- Concepting original website design and creating flexible webpage templates
- Establishing and maintaining responsive design standards
- Copywriting based on established brand guidelines
- Optimisation and QA testing across desktop, tablet and mobile
- Upskilling Avivo team in ongoing website content management
Digital Content & Marketing Consultant (Contract)AirMentor
Business development and go-to-market strategy for new digital mentoring platform.
- Working with Founder & Director to develop AirMentor platform
- Comprehensive process mapping
- Researching and proposing solutions to meet business contraints
- Recruitment strategy and developing internal training program 'MentorCheck'
- Delivering platform shopfront using Shopify CMS
- Building brand awareness with organic social media & marketing strategy
Communications ManagerPhoria / Captur3d
Communications Lead across all creative projects, 3D camera sales and digital twin SaaS platform.
- Communications strategy and content creation for global immersive tech projects
- Coordinating with client stakeholders on campaigns
- Full-stack organic and paid marketing
- UI/UX copywriting and UX narrative writing for products and experiences
- Management of all social media and email marketing
- PR and outreach for partnerships and experiences
- Acquiring awards and festival spots for studio experiences
- Nurture SaaS customer engagement with community forums and webinars
- Contribute to feature ideation and competitor research
- Assisting SaaS product team with QA and support article generation
- Automated CRM workflows for camera sales team
- Working with developers to maintain custom websites and create landing pages
- Creating and documenting internal processes to enhance team efficiency
Content ManagerPhoria / Captur3d
Content specialist across all creative projects, 3D camera sales and digital twin SaaS platform.
- Social media design and video content generation
- Maximising brand awareness with organic marketing and campaigns
- Provide immersive studio with project management and creative production support
- Support COO with sales campaign materials
- Working with developers to maintain custom websites and create landing pages
- Creating and documenting internal marketing processes
Copywriter (Freelance)Phoria / Captur3d
UI/UX copywriting and content creation across creative projects and digital twin SaaS platform.
- Supporting CEO and co-founders with UI/UX copywriting for AR and VR experiences
- Social media and original blog content to support new releases
- Creation of brand strategy and messaging pillars
Graduate InternScript to Screen
Script writing for new film, television and web projects.
- Writing and reviewing scripts
- Storyline and character development
- Pitching material creation
Projects
Raw: Emotions Unite Us
Worked closely with Meta and International Paralympics Committee on Emmy nominated WebVR experience for the Tokyo Paralympic Games. 80,000+ users interacted with the experience with an average session time of over 5 minutes.
- Research, development and delivery of communications and marketing strategy
- Coordinated with key Meta stakeholders on global marketing campaign
- PR campaign with featured athletes
- Award submissions and materials on behalf of project partners
Mt Resilience: WebXR Experience
Lead producer for cutting-edge WebXR experience with ABC, CSIRO and Bureau of Meterology. Launched alongisde the ABC documentary series 'Big Weather (and how to survive it)'.
- Project managed and delivered experience with rapid 6 month turnaround
- Assisted spatial development team with client feedback and management of QA program
- Coordinated with lead ABC producers and 35+ scientists on UX narrative and voice-over scripts
- Created pitching materials to gain internal ABC stakeholder buy-in
CAPTUR3D Creator Studio & ARConnect
Lead content specialist on feature releases for CAPTUR3D SaaS platform and ARConnect app.
- Worked closely with Tech Lead and Design Lead on Creator Studio feature development
- Created brand and marketing strategy for ARConnect digital twin app
- Effectively communicated complex pricing changes to customers
- Increased daily active providers with targeted email campaigns and webinars
- Created CAPTUR3D Community Group and built following to 1.5k members in 12 months
ecosphere VR Nature Series
Led global PR launch for the award winning 'ecosphere' series and subsequent VR nature film, Sea of Islands. Worked closely with project partners Meta, WWF, Silverback Films and the United Nations.
- Delivered brand messaging and marketing strategy
- Developed app release strategy with VR team
- Coordinated global PR campaign with key stakeholders
- Created case study web page that faciliated awards and festival placements
Digital Twin Awards 2021-2023
Conceptualised and managed Digital Twin Awards for industry providers with Matterport. Achieved a 50% YoY increase in participants from countries around the world.
- Built Digital Twin Awards website and set-up management platform
- Delivered communications and marketing strategy
- Strengthened brand awareness with Matterport partnership
Referees
Referees available upon request.